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December 08, 2004

Which "C" word is it? Content, Communications or Campaign?

I'm being paid by Marqui to share my opinions about the company once a week for three months on sooz.com. Here's my first entry about the project.

I've been poking around the Marqui demo so that I can write something at least reasonably intelligent (we can always hope) about their communications management system. Unfortunately I can't use Firefox so I have to dust off IE. Just when I was hoping I could delete that application from my computer once and for all.

They've got a Jetson's style Flash demo linked off their homepage that illustrates what they claim the product can do to help organizations manage their marketing campaigns. On the main page for the demo, I noticed that "campaign management systems" is in the title of the demo; but everywhere else, Marqui is referred to as "communications management systems." And as The Head Lemer pointed out, the "c" in CMS usually refers to "content." Maybe they need a new acronym.

@ 06:18 PM | Marqui (t) | Comments (0) | Cosmos


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