My annual pilgrimage to South by Southwest Interactive is coming to a close tomorrow afternoon. It seems like attendance is up this year which is awesome to see. Check out the video of Halcyon on Austin360.com describing why he keeps showing up at the festival after seven years. He captures the essence of why this conference is more than just another conference. I took a few photos with my camera phone and there are a ton of SXSW-tagged photos taken by other conference participants over on flickr, too.