Oh, hello. I’m Sooz.
Fractional digital marketer and community builder, based in Boston. Equal parts strategist and doer. I’m the left-hand partner founders lean on to own the gap and turn motion into momentum.
Sooz.com has been my home online since 2001. Building community, online and off, is what I keep coming back to. I’m a fan of structured serendipity, and I believe there’s real value in connecting people who’d never expect to have anything in common.
For my clients, I build and launch the next piece of their digital marketing engine, like an influencer program, a first marketing function, or a launch campaign. Most founders feel that gap before they can name it. I find it, own it end to end, and either train the team to run it or stay on part-time and run it myself.
Skeptical of the hype, I had real concerns about AI before I went deep with it. What I found: used with discernment, AI can help amplify the work instead of flattening it. I help entrepreneurs and lean teams get real value from it without wasting time or overspending on tools they don’t need. The work stays on-brand and on-strategy, the kind a customer trusts.
Fun facts: I wrangle two big community garden plots at Codman Community Gardens in Lincoln, MA, and live under the supervision of two opinionated cats named Flash and Midnight. The Lizard Lounge in Cambridge is my favorite place to see live music. My current soundtrack is Rhode Island artist Charlie Marie’s new album, Signs.
Need an AI-savvy fractional digital marketer?
Marketing online since 1998, with 14 years on the SXSW Interactive advisory board along the way. Nearly three decades of go-to-market execution, content strategy, community building, and brand management: senior-level, hands-on, without the full-time overhead.
let’s connect
Building something that needs momentum? Send a note, or schedule 30 minutes on Google Meet. No project in mind? Reach out anyway. Some of the best conversations start without an agenda.
What I’m building
Like many entrepreneurs, I contain multitudes. I work with clients, and I’m building endeavors of my own, too. Each one started with something I wanted to see exist, and the stubbornness to build it.
Roving Coworking
Popup coworking at restaurants, cafes, and event spaces around Greater Boston. You get several hours of focused work, a shared meal, and good company. Part accountability group, part change of scenery, part unexpected connections.
Oh Hello Boston
An independent online radio station playing music made right here in New England, broadcasting 24/7. Emerging acts and legends alike, deep cuts to new releases, the 1970s through today.
It’s All Happening
A Substack about health and wellness. What began as an effort to understand Type 2 diabetes grew into something bigger: metabolic healing, nervous system work, and rebuilding health in real life.