As a fractional marketing consultant, I have nearly three decades of content strategy, community building, brand management, and go-to-market execution expertise. I’m available fractionally, without the overhead of a full-time hire.
I work with founders, lean teams, and growing brands — particularly in pet, wellness, outdoor and active living, and consumer tech. My own health and wellness journey over the past three years has changed how I think about everything, including the work I want to do and who I want to do it with. I’m drawn to brands that are genuinely trying to make life better for people and the animals they love. I’m not observing these spaces from the outside.
I bring senior-level strategy and hands-on execution. I know how to use the tools, including AI. I also know what the tools can’t do.
Who This Is For
I work best as a fractional marketing consultant with founders and lean teams who need someone who can think strategically and get things done — without a lot of hand-holding in either direction. I’m not an agency and I’m not a junior hire. I’m a senior-level partner who happens to be available fractionally. If you know what you need but don’t have the bandwidth to do it yourself, that’s where I come in. And if you’re not entirely sure what you need right away, that’s okay, too. Figuring that out together is often where we kick things off. I embed where I’m needed, communicate clearly, and don’t create more work than I solve.
Content Strategy
From editorial planning to voice development to distribution. Content that sounds like you and works hard for you. I help brands figure out what to say, how to say it, and where — then build the systems to make it repeatable. Whether you’re starting from scratch or untangling something that isn’t working, I’ll help you find your footing and keep moving.
Social Media Management
Strategy, content, and management for the channels that matter to your audience. Built to grow, not just post. I help brands show up consistently with content that connects, not just fills a calendar. From platform strategy and content planning to copywriting, scheduling, and performance tracking, I handle the details so you can focus on everything else.
Influencer Programs & Relations
Building and managing creator relationships that are authentic to your brand — from outreach and vetting to briefing, seeding, and tracking results. I help brands find the right creators, not just the biggest ones. That means understanding your audience, your product, and what kind of partnership actually works — then building something sustainable from there.
Community Building
Creating the conditions for people to show up, connect, and stay. Online and off. Good community doesn’t happen by accident. It takes intention, consistency, and someone who understands what makes people feel like they belong. I help brands build that from the ground up, or strengthen what’s already there.
Brand Management
Keeping your brand coherent across channels, campaigns, and partner. Especially when things are moving fast. When a brand loses its voice or starts to feel inconsistent, it’s usually because no one is holding the thread. I do that. From messaging and tone to how your brand shows up across every touchpoint, I make sure it all adds up.
Go-to-Market Strategy & Execution
Launch planning, cross-functional coordination, and the follow-through to make it land. A good launch doesn’t happen in a vacuum — it takes a clear plan, the right timing, and someone making sure all the pieces come together. I’ve helped brands launch products, programs, and campaigns from the ground up, and I know where things tend to go sideways.
Project Management
Someone to hold the threads, drive the timeline, and make sure nothing falls through the cracks. When there’s a lot moving at once and no one person has the full picture, things get dropped. I bring structure without bureaucracy — clear priorities, realistic timelines, and consistent follow-through so your team can do their best work.
Event Photography
Coverage for live events, activations, and brand moments. I shoot candid — the real energy in the room, the people, the details that tell the story of what actually happened. You’ll barely know I was there until you see the photos.
Let’s Work Together
I’d love to hear what you’re working on. Reach out via the contact form or give me a call at 657-775-0827.
